La politización antipolítica. Análisis del fenómeno de Javier Milei

Rocío Annunziata; Andrea Ariza; Valeria Romina March; Sofía Torres

doi:10.46468/rsaap.18.1.a1

The Anti-political Politicization. Analysis of the Javier Milei’s Phenomenon

Authors

Rocío Annunziata IIP, CONICET, UNSAM https://orcid.org/0000-0003-0747-7162
Andrea Ariza IIP, CONICET, UNSAM https://orcid.org/0000-0001-6616-5690
Valeria Romina March UBA, UNTREF https://orcid.org/0000-0002-2882-2407
Sofía Torres UBA https://orcid.org/0000-0002-7747-615X

DOI:

https://doi.org/10.46468/rsaap.18.1.a1

Keywords:

Antipolitics, Milei, TikTok, Political Discourse , Citizen Sentiment

Abstract

In this article we seek to contribute to the analysis of the phenomenon of Javier Milei as an emerging leader in Argentina. Our hypothesis states that this phenomenon responds to the encounter between anti-politics as a latent citizen sentiment and a strategic political discourse. The research combines two techniques, a survey and multimodal content analysis of Milei’s official TikTok account and satellite accounts created to give greater visibility to his figure. We observed that a large part of the citizenry has a negative view of “politicians’’ and that Milei’s discourse builds a myth based on his fiery rejection of “the caste”.

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Published

2024-10-25

Issue

Vol. 18 No. 1 (2024): Revista SAAP - Volume 18 Number 1

Section

Articles

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